Tag Archives: Home Staging

The Impact of Home Staging

It is always interesting to hear about the impacts of Home Staging from our clients, how it has brought more people in to see thier home and many times brought a higher price. It is also interesting to read about the impact of Home Staging through statistics.

One such statistic I recently read was from the National Association of Realtors (NAR) where within a survey they asked many questions of both buyer’s agents and seller’s agents.

This statistic caught my eye: “Only seven percent of respondents said that home staging had NO effect on the buyer’s view of the home.” WOW!! Only 7%!

That is an astounding statistic in my view. So 93% of agents felt home staging had an effect on the buyer’s view of the home they viewed.

Home Staging is not getting rid of everything in the house and bringing in all new furnishings. Home Staging is not doing a total remodel of a home. Home Staging can be as simple as doing a consultation with a client and giving them tips on how to make their  home show better by rearranging furniture, taking items out, doing small repairs and maintenance and cleaning.

Before:

 

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After:

 

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Yes, there are times when bringing furnishings into a few rooms in a home are needed and make a huge impact. Talk to your agent and talk with a professional Home Stager and determine the best way to get your home in top selling condition.

 

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Is Selling a ‘Blank Canvas’ a Good Idea?

A blank canvas is different from a neutral canvas. A blank canvas means a home is vacant when it is put on the market. Some sellers believe this is a good thing as a buyer can visualize the home the way they want to with their own furniture in the space, or using the room however they want to.

Unfortunately this isn’t easy for the buyer to do. A high majority of the buyers, as many as 80% cannot visual a room or home when it is vacant. According to the National Association of Realtors (NAR), 82% percent of buyers’ agents said staging a homemade it easier for a buyer to visualize the property as a future home.

Why is this:

  • Rooms Look Smaller When They Are Empty: This makes it tough for a buyer to know if their furniture will fit in a space.

 

  • Key Rooms in an Open Concept Home Are Difficult to Distinguish: Buyers are not quite sure where one room stops and another starts. They are left wondering what a blank area in between can be used for.

 

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(Photo taken by @Spacecrafting)

  • Most Buyers Cannot Visual How Furniture Should Be Arranged: This is one of the toughest things for a homeowner, how should their furniture be arranged? Most people think furniture needs to be against a wall, so a home with a lot of windows may leave them perplexed. Floating furniture in and throughout a room cannot be visualized by many so they don’t know how the home will work for them.

 

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  • Online Photos of a Vacant House Are Cold and Impersonal: There is nothing to captivate the buyer, draw them into the home from their online search. Even beautiful built-ins can look boring and daunting when they are empty.

 

Sellers don’t expect the entire home to be staged, but NAR’s data shows that 46% of buyers say that staging the living room is very important, while the main bedroom (43%) and kitchen (35%) were close behind.

If you will be selling a vacant home, consider talking with a Home Staging Company to stage the most important rooms.

Rooms With Style received the Gold Medal for “Best of MN” in both the Home Staging and Interior Design categories in 2021. Team Member Kelly Zabel received the ‘Rising Star Award’ in 2021 by her peers throughout the United States and Canada in the Real Estate Staging Association.

 

 

Home Staging Tip – Go Back to the Original

When I go into a home to do a home staging consultation there are many things that I am looking at and addressing. My focus is to see your home as the buyer will see it, understand what they are looking for and help you as a seller get a top dollar offer quickly.

One thing I often see are rooms that are being used differently than what they were originally intended to be. That is totally okay for dwelling, but not for selling.toy room

If you are using the formal dining room as a toy room that is great! If you are using a living room as an office that is also just fine. BUT, when your ‘home’ now becomes a ‘house’ that is going on the market, I will almost always recommend that a room goes back to it’s original purpose and gets staged as such.

Although a buyer may change the way a room is utilized, most of the time they want to see the true intent of the house. They know they can always make a room something different to fit their family’s needs.

Some sellers think it is okay to show alternative uses for a room, or that the buyer will want to see how the space works for them. The buyer really is only interested in seeing how they will live in the space. If you have converted that small third bedroom into a walk in closet, convert it back to a bedroom. That bedroom is much more valuable as a bedroom than a closet.  messy closet

In addition, if the listing says it is a three bedroom house…the buyer will be looking for that third bedroom as that is probably what they need. A bedroom is going to look even smaller as a closet. At a minimum, place a bed and a nightstand in the room so they can see how their furniture will fit.

Be in communication with your listing agent and stage all the rooms to match the listing specs. If the listing says there are two dining areas, make sure there are two dining areas for the buyer to see. Confusion for a buyer is not what you need.

To assist you with this and all areas of getting your home in top selling condition, be sure to reach out to a trained and certified Home Staging Professional.