Staging a downtown loft is different than a home in the suburbs and each suburb is different. Who lives in the neighborhood?
Point in fact: When I went to do the bid for this condo I was told by the Property Manager that the average age of the owners was 72.
However, the condo was located on an Exclusive Private Golf Course and could attract a young professional who loves the game and wants to entertain his/her clients.
In home staging you must keep your most likely buyer in mind. I wanted to play to that demographic but also keep it some what modern in case a young professional walked through.
I think I found that balance. The condo had been vacant and on the market over a year without an offer. They pulled it off the market for a few months, had it staged and then re-listed.
IT SOLD IN LESS THAN THREE WEEKS WITH MULTIPLE OFFERS!!
What did I do? I made the home feel more traditional but with a hint of modern elements.
The artwork is more formal and traditional but the furniture is cozy and neutral and the colors of dark brown and light blue are fresh and modern.
The bathroom was blah. It needed some life and vibrant cranberry did the trick.
The porch: Antique wicker in modern black with lime green and hot pink accents made it refreshing for any generation.
The office: Well of course it needed a Golf theme being on an exclusive private golf course.
The bedroom: Aahhh….tranquil for any age.
Staging a home for the most likely buyer is important but a balance is needed so anyone can fall in love with it. You never know who may walk through the door.